TikTok Shop image specifications at a glance
- Shape
- 1:1 square
- Minimum size
- About 600 × 600 px
- Sharper target
- 1,200 × 1,200 px
- File types
- JPG, JPEG, PNG
- Preset used here
- 1,200 × 1,200 px, square
TikTok Shop image requirements
TikTok Shop product images are square. Seller guidance sets a modest minimum of about 600 pixels, but 1,200 × 1,200 looks sharper on modern phones and costs little in file size.
Most shoppers arrive from a video, so product photos should match the item they just watched, with the same colour, size and included accessories.
Use clean, bright photos with the product centred. Text-heavy overlays and heavy filters tend to be restricted and reduce trust.
Tip
Requirements differ by region and category, so confirm the current rules in TikTok Seller Center before you upload a full catalogue.
About these specifications
These TikTok Shop specifications reflect the marketplace's published guidance as of November 2026. Image rules change, so check TikTok Shop's current seller documentation before uploading a full catalogue.
Frequently asked questions
What size should TikTok Shop product images be?
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Square images of at least about 600 pixels work, and 1,200 × 1,200 is a sharper target for modern phones. Confirm the current limits in Seller Center for your region.
Do TikTok Shop images need a white background?
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A clean, bright photo with the product centred works best. Requirements can vary by category, so check Seller Center for yours.
Should my photos match my TikTok videos?
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Yes. Mismatched colour, size or contents between video and listing are a common cause of complaints and returns.
Is the resizer safe for private product photos?
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Yes. Resizing happens in your browser, so your photos are never uploaded to our servers.
Marketplace rules checked November 2026. Confirm against TikTok Shop's current seller documentation before publishing.