Amazon image specifications at a glance
- Main image background
- Pure white (RGB 255, 255, 255)
- Minimum for zoom
- 1,000 px on the longest side
- File types
- JPEG, TIFF, PNG, GIF
- Product in frame
- About 85% on the main image
- Preset used here
- 2,000 × 2,000 px, square
Amazon image requirements
The main image must show only the product on a pure white background (RGB 255, 255, 255), with no text, logos, badges or props that are not part of the sale.
The product should fill roughly 85% of the frame. The resizer's Product fills control sets this when you pad a photo.
Images at 1,000 pixels or more on the longest side enable Amazon's zoom, which shoppers use and which supports conversion. We resize to 2,000 × 2,000 so there is headroom.
Tip
Keep the main image strictly compliant, and put lifestyle shots, infographics and scale comparisons in the secondary slots, where Amazon allows them.
About these specifications
These Amazon specifications reflect the marketplace's published guidance as of November 2026. Image rules change, so check Amazon's current seller documentation before uploading a full catalogue.
Frequently asked questions
What size should Amazon product images be?
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Aim for at least 1,000 pixels on the longest side so zoom works, and 2,000 × 2,000 is a comfortable square target. Larger originals give shoppers a sharper zoom.
Does Amazon require a white background?
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The main image does: a pure white background with the product as the only subject. Secondary images can show the product in use, with graphics or on other backgrounds within Amazon's rules.
How much of the frame should the product fill?
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Around 85% on the main image. That leaves a clean margin and keeps the product large in search results and on the page.
Which file format is best for Amazon images?
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JPEG is the usual choice because it keeps files small with good quality. PNG, TIFF and GIF are also accepted. The resizer exports JPEG at high quality.
Marketplace rules checked November 2026. Confirm against Amazon's current seller documentation before publishing.