Shopify Profit Calculator

With Shopify Payments, you pay a card processing fee per online order, such as 2.9% plus 30 cents on the US Basic plan, with lower rates on higher plans. If you use a third-party payment provider, Shopify adds a transaction fee on top. Your monthly plan and app subscriptions are fixed costs separate from per-order fees.

Many Shopify stores aim for a net margin of 10–20% after product, shipping, fees, ads and returns, though it varies widely by category. Contribution margin before ads is often 40–60% for healthy direct-to-consumer brands. Use the calculator to see which cost moves your margin most before changing price.

Divide 1 by your contribution margin before advertising. If an order earns 40% after product cost, shipping, payment fees and expected returns, break-even ROAS is 1 ÷ 0.40 = 2.5. Campaigns returning less than 2.5 in revenue per dollar of ad spend lose money on each order they drive.

Yes. Returns cost you the refunded revenue, return shipping and often the product itself if it cannot be resold. Entering your return rate spreads that expected cost across every order, which gives a truer profit per order than ignoring it. Apparel stores often see return rates of 20–30%, much higher than most categories.