How to use the Etsy Title Generator
- Step 1
Enter the main phrase
Type the phrase a shopper would search to find this exact item.
- Step 2
Add details
Add material, style, personalisation and who it is for.
- Step 3
Generate
Get three keyword-first titles, each within 140 characters.
- Step 4
Pick and paste
Choose the clearest title and paste it into your listing.
Writing Etsy titles that read well and rank
Etsy's own guidance is to keep titles short, clear and readable, describing what the item is in the first few words. Long titles packed with repeated keywords are harder for shoppers to scan, and Etsy search does not need every variation in the title because tags and attributes cover them.
Lead with the main phrase - 'Personalized Leather Dog Collar' - then add one or two distinguishing details. Move gift occasions and recipients into tags.
Frequently asked questions
How long can an Etsy title be?
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Etsy titles can be up to 140 characters. Etsy recommends keeping them shorter and readable, because the start of the title is what shoppers see in search results on mobile. Put the main keyword phrase in the first few words, add one or two key details, and use tags for the remaining search phrases.
Should I repeat keywords in my Etsy title?
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No. Repeating the same keyword in different orders makes the title harder to read and does not help Etsy search, which also reads your tags, categories and attributes. Use each phrase once in the title, and put variations, occasions and recipients in your 13 tags instead.
What should come first in an Etsy title?
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The words a shopper would type to find the exact item should come first, such as 'Personalized Leather Dog Collar'. Etsy search gives weight to the beginning of the title, and shoppers scanning results on a phone only see the first part. Add style, material or size details after the main phrase.