How to use the Amazon Bullet Point Generator
- Step 1
List the features
Paste up to eight product features, one per line.
- Step 2
Add the buyer and keywords
Say who buys it and which keywords should appear.
- Step 3
Generate five bullets
Each bullet opens with a short benefit label followed by the supporting detail.
- Step 4
Check lengths
Each bullet shows its character count so you can trim anything over about 200 characters.
Why bullets carry the listing
On mobile, shoppers see the title, images, price and then the bullets - the description is often never read. Each bullet should answer one buying question: what does it do for me, what is it made of, will it fit, how do I use or care for it, and what if it goes wrong.
A common, effective pattern is a short benefit label in capitals followed by the detail that proves it. Keep each bullet near 200 characters, lead with the benefit, and use your secondary keywords where they describe real features.
Frequently asked questions
How many bullet points does Amazon allow?
+
Most Amazon categories show five bullet points in the 'About this item' section, and some allow up to ten in Seller Central. Five strong bullets usually outperform ten weak ones, because shoppers scan rather than read. Use the first three for the biggest benefits and the last two for specifications, compatibility, care or guarantees.
How long should each Amazon bullet point be?
+
Aim for roughly 150–200 characters per bullet. Amazon accepts longer bullets, but anything much over 200 characters gets truncated or skipped on mobile, where most shoppers browse. A bullet should make one point: a benefit, then the fact that supports it. If it needs two sentences of explanation, split it or move the detail to the description.
Are keywords in bullet points indexed?
+
Yes. Amazon indexes the words in your bullet points for search, so they are a good home for secondary keywords and synonyms that do not fit in the title. Use each phrase where it describes something real about the product, and avoid repeating the exact title keyword in every bullet.