How to use the Amazon Title Generator
- Step 1
Enter brand and main keyword
Type your brand and the phrase shoppers search for the product.
- Step 2
Add attributes
Add material, colour, size or quantity, and up to three key features.
- Step 3
Generate
Get three title variants, each checked against the character limit and Amazon's title rules.
- Step 4
Fix warnings
Resolve any flagged words or characters before pasting the title into Seller Central.
The structure Amazon expects
Amazon's style guides for most categories follow the same order: brand, product type with the main keyword, the attributes that differentiate it (material, key feature, colour), then size or quantity. The first 70–80 characters matter most because that is what shows on mobile search results.
Amazon suppresses or rewrites titles that break its rules: over the character limit, promotional phrases such as 'free shipping' or 'best seller', the same word repeated more than twice, or special characters such as !, $, ?, _, {, }, ^ and ¬ unless they are part of the brand name.
Frequently asked questions
What is the character limit for Amazon titles?
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Amazon allows up to 200 characters, including spaces, for most categories, and some categories set a lower limit in their style guide. Only the first 70–80 characters usually show on mobile, so the brand, product type and main keyword should come first. Titles over the limit can be suppressed, so check the count before you publish.
Which words are not allowed in Amazon titles?
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Amazon prohibits promotional and subjective phrases such as 'free shipping', 'best seller', 'hot item', 'sale' and '100% quality guaranteed', along with special characters like !, $, ?, _, {, }, ^ and ¬ unless they belong to the brand name. A word may not appear more than twice in a title, except for prepositions, articles and conjunctions.
Should the brand name come first?
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Yes. Amazon's style guides for most categories start the title with the brand name, followed by the product type and main keyword. Leading with the brand also helps Brand Registry and reinforces trust. If you sell unbranded goods, start with the most specific product-type phrase instead and keep the keyword in the first 80 characters.
How many keywords should a title include?
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Include the main keyword once and one or two supporting phrases that describe real attributes, such as material or use. Titles stuffed with every variant read badly, convert worse and can break the repeated-word rule. Put the remaining variants in your bullet points and backend search terms, where Amazon still indexes them.