How long should a Amazon description be?
The Amazon description field holds up to 2,000 characters, and it sits below the bullet points and any A+ Content, so it works best as 150 to 250 words that add detail the bullets do not already carry.
The title limit this tool uses for Amazon is 200 characters. Plain paragraphs, no HTML or promotional claims; the description sits below the bullets and A+ content.
How to structure a Amazon description
- Open with one sentence that names the product and who it is for, using the main keyword once.
- Use the middle to cover materials, dimensions, compatibility and what is in the box, the facts shoppers check before buying.
- Close with care, warranty or usage notes that are factual rather than promotional.
What to avoid on Amazon
- Promotional language such as 'best seller', 'sale' or 'free shipping'.
- Pricing, contact details and links to other websites.
- Claims you cannot support, especially health or safety claims, which can get a listing suppressed.
Keywords on Amazon
Put your highest-value keyword in the title and bullets first. The description is a place for supporting phrases and long-tail terms, so let them appear only where they describe something real about the product.
About these rules
The Amazon guidance on this page reflects the marketplace's published seller advice as of November 2026. Marketplaces change their rules, so confirm anything that could get a listing suppressed in the Amazon seller documentation before you publish.
Frequently asked questions
How long can an Amazon product description be?
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The standard description field allows up to 2,000 characters. Aim for 150 to 250 words so the copy stays readable and adds detail beyond the title and five bullet points.
Can I use HTML in an Amazon product description?
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Treat the description as plain text. Amazon strips most formatting from the standard field, so write short paragraphs separated by blank lines instead of relying on tags. If you have Brand Registry, A+ Content is where rich layout belongs.
Does the description affect Amazon search ranking?
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The title, bullets and backend keywords carry more weight, but the description still contributes indexed text and affects conversion once a shopper lands on the page. Write it for the buyer first and keep keywords natural.
What words should I keep out of an Amazon description?
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Avoid promotional claims, price or shipping language, competitor names and unsupported medical or safety claims. Amazon's style guide and category rules can change, so check Seller Central before you publish.
Marketplace rules checked November 2026. Confirm against Amazon's current seller documentation before publishing.